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Preschoolers to deliver breast cancer data with moms' Valentines
 
By LYNN DUCEY
Published in the Asbury Park Press - 13 February 2001

POINT PLEASANT BEACH, NJ - A special message for moms will be tucked inside handmade Valentine's Day cards carted home by many Ocean County youngsters in public schools.
 
Cards created by pupils in kindergarten through third grade this week will contain a special bookmark outlining the ABC's of breast cancer, said Tom Riles, founder of the Empathy Foundation, a nonprofit organization based in the borough.The bookmark -- prepared by the American Cancer Society -- discusses survival rates when breast cancer is found early and encourages women to get mammograms and conduct breast self-exams.
 
The bookmarks "might help get the mom in for a check-up and mammogram. If it helps save one mom, then it's all worth it," Riles said. The bookmark project is a joint effort between the foundation and the cancer society.
 
The project encompasses youngsters of all ages and got its start yesterday when a group of senior citizens from Sunrise Assisted Living Center in Wall visited preschoolers at The Learning Center Nursery School of the Central United Methodist Church in Point Pleasant Beach, Riles said.
 
The two groups worked together to make Valentine's Day cards for hospitalized children that will include the bookmarks.
 
Foundation volunteers will deliver the cards, along with teddy bears, to children at Jersey Shore Medical Center in Neptune on Valentine's Day tomorrow, Riles said. Jenkinson's Pavilion also donated tickets that will be included in the gifts to be delivered to the hospitalized youngsters."Jenkinson's will also give out the bookmarks to moms who buy tickets during Easter weekend and to moms walking the boardwalk on Mother's Day," Riles said.
 
Youngsters at the learning center will also take home bookmarks for their own mothers, Riles said.Nancy Cameron, learning center director, said she was glad to participate in the awareness effort. "This is an outreach program. We teach the children about health and safety and this is a way to show that we care about their moms," Cameron said.
 
After receiving such a welcome at the day care center and other local nursery schools, including The Chalk Garden and Tiny World, the bookmark project took off, Riles said.The American Cancer Society and the foundation sent a joint letter to heads of elementary schools throughout the county asking for their participation in the awareness effort, Riles said."Every superintendent said yes and volunteers with Merrill Lynch in Toms River and the Ocean County Girl Scout Council are delivering more than 20,000 bookmarks to the schools," Riles said.
 
Ellen McCarthy, senior financial consultant, said every one of the more than 30 employees in the Merrill Lynch office lent a hand. "Everyone that lives in a certain school district has volunteered to deliver in their area. It's pretty exciting how everyone has pulled together to help," McCarthy said.
 
Meanwhile, Riles is hoping to take the message of cancer awareness to the state level. He is asking that e-mail letters be sent to the foundation to help him lobby for a proposal to allow state and municipal employees four hours of paid time to be used for cancer screenings.
 
"Based on the knowledge that early detection of cancer is critical to survival, we can have the state take the lead and save lives," Riles said.
 
More information is available on the American Cancer Society site, www.cancer.org.
 
 
 
Empathy Foundation, Inc.
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Phone: (949) 218-5357 · E-mail: info@empathyfoundation.org
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